13 Sep THE WEEKND X APPLE: THE WEEKND’S NEW MUSIC VIDEO SHOT ENTIRELY ON NEW iPhone 16 PrO

Apple teamed up with The Weekend to highlight the upgraded camera features of the new iPhone 16 Pro. The goal? To boost iPhone sales, which have been slipping. This is a clear use of celebrity endorsement and branded content for product marketing. 🍎📱🎤

Why? 🤔
Apple’s smartphone sales dropped 10% last quarter, causing concern. Since iPhones make up 58% of the company’s revenue, a decline in interest is a big problem. The Weeknd’s involvement could help create buzz for the iPhone 16 Pro, launching later this month.

How? 📝
Instead of talking about the new 4K 120 fps Dolby Vision video features at a tech event, Apple is showing what the iPhone can do through a global pop star. This grabs the attention of everyday consumers who might not understand the technical details.

Goal? 💰
More than 50% of smartphone buyers care most about camera quality. By showcasing this key feature, Apple hopes to convince people to spend $1,000 on their new phone.