Mega influencers Mr. Beast, Logan Paul, and KSI have teamed up to launch Lunchly, a new pre-packaged meal positioned as a ‘better lunch option’ than the long-time favorite, Lunchables. This move is a perfect example of brand extension and audience monetization. Why? 🤔 Thanks to their viral...
Pepsi teamed up with DoorDash for a promotion to give away free pizza, aiming to show that pizza is better with Pepsi. They also released a video ad reinforcing the idea that pizza should always be enjoyed with their soda. This is a blend of branded partnership...
Apple teamed up with The Weekend to highlight the upgraded camera features of the new iPhone 16 Pro. The goal? To boost iPhone sales, which have been slipping. This is a clear use of celebrity endorsement and branded content for product marketing. 🍎📱🎤 Why? 🤔Apple’s smartphone sales...