ABOUT

Jackpocket is the first and #1 officially licensed lottery app in the US. Its mission is to create a more convenient, fun, and responsible way to play the lottery. Over $170 million in lotto prizes have been won on the app. (Series D)

ACCOMPLISHMENTS

  • Defined CRM/ lifecycle marketing strategy, building end-to-end user journey to optimize engagement, retention, and win back; grew average monthly users and sales by 150% and 100% respectively
  • Oversee multi-channel planning using Braze for email, push, SMS, in-app messaging; established a creative and analytical approach to deploy over 20 million recurring, triggered and dynamic touchpoints a week
  • Built comprehensive cross-sell program, executing personalized communications and recommendations to drive 70% increase in adoption of new lottery games and in-app features
  • Analyzed behavioral data to create key customer segments; devised targeted promotions and content that drove incremental revenue, reduced churn, and increased LTV