ABOUT

https://www.sho.com/Showtime Networks (owned by Paramount) is one of the premier premium TV networks, offering critically acclaimed original series, documentaries, hit movies, and more.  It launched its stand alone streaming service in 2015. 

ACCOMPLISHMENTS

  • Early marketing hire for new streaming service; managed relationships with digital distribution partners (Apple, Amazon, Google, Roku) to execute campaigns that grew subscriptions
  • Implemented first customer segmentation and A/B testing program for on device ads; applied data to increase subscriber acquisition by 4% through targeted messaging, offers, and creative
  • Aligned with Sales team to negotiate over 50 million impressions in incremental marketing tactics with distribution partners that maximized exposure for Original Series programming