ABOUT

Sports Illustrated is a media brand formerly owned by Time Inc. (acquired by Dotdash Meredith) and is part of a sports media portfolio consisting of itself, Sports Illustrated for Kids, and Golf Magazine. 

time inc

ACCOMPLISHMENTS

  • Spearheaded subscriber acquisition strategies for Sports Illustrated, GOLF Magazine, and SI for Kids brands; utilized email, SMS, direct mail, search, and .com to generate over $1.3 million in revenue
  • Improved email conversion by 10%; developed A/B tests that reached over 10 million customers, leveraging insights to optimize pricing, promotional offers, and personalization
  • Oversaw direct mail strategy, coordinating between cross-functional teams and external agency to identify target lists and testing agenda; generated $1 million in revenue