ABOUT
Starry is the internet service that’s fixing the internet. With its industry leading technology, Starry offers a more affordable, reliable, and exceptional internet experience compared to other existing options, who tend to underdeliver to consumers. Starry IPO’d in 2022.
ACCOMPLISHMENTS
- Helped launch of Los Angeles market in 2018; was first marketing hire, accelerating growth to better position company for eventual IPO in 2022
- Architected marketing strategy for subscriber acquisition, customer engagement, and brand positioning; surpassed $3 million revenue in first 2 years of operations
- Analyzed performance metrics to identify growth opportunities across owned, earned, and paid channels; utilized findings from tests to grow subscriber base by 25% each quarter
- Partnered with Microsoft to bring free internet service to low-income housing communities in Los Angeles; oversaw go-to-market strategy to connect over 500 households within 3 months of service launch