ABOUT

https://www.ubereats.com/Uber Eats is one of the most popular food delivery platforms in the world. Once a bonus feature inside the Uber ride share app, Uber Eats has quickly scale availability to 6,000 cities across 45 countries. Eventually, Uber IPO’d in 2019.

ACCOMPLISHMENTS

Early marketing hire in 2016 (pre-IPO); accelerated growth for Southern California Uber Eats territory by establishing user acquisition and retention framework that helped generate $2 million in weekly revenue
Synthesized learnings from tests and experiments into email lifecycle and user segmentation strategy, optimizing top of funnel conversion by 150%; orchestrated integrated campaigns across email, search, mobile, display, social media, affiliate, and influencers
Served as marketing partner for restaurants, working closely to develop dedicated initiatives (launch of McDonald’s) and tentpole promotions (First Fridays) that spiked average sales per restaurant by 10-50%
Cultivated brand partnerships (Google, ESPN, Disney) that increased awareness/ reach with new audiences; negotiated promotions and facilitated creative promotions between teams